The Retail Art and Craft Program (RAD) was conceptualized and coordinated by Kizo in KwaZulu Natal in 2007, 2008, 2009 and 2010.
This program was supported by the Department of Economic Development, the Business Supports and Market Unit, eThekwini, Tradepoint and The Department of Arts and Culture in KwaZulu Natal.
The project raised in excess of R4 million with 100% of the revenue going directly to the participating artists and crafters from municipalities throughout KwaZulu Natal via the sale of the products that they produced.
The RAD project involved Kizo’s hosting of workshops throughout KZN in order to transfer skills and advice to the crafters and artists in terms of produce design, product quality, pricing, packaging, production and marketing.
Kizo then coordinated several exhibitions per year for these artists and crafters in the Gateway Theatre of Shopping. Kizo provided accommodation, exhibition stands, transport, food, business cards, credit card and banking facilities, advice in terms of the merchandising of their stands, assistance in terms of the negotiation of sales deals on larger orders and all facets of managing an expo of this type.
The producers manned their own stands, meeting and dealing directly with the public which resulted in the transfer of skills to manage their own business on a sustainable basis.
The project was so successful that the Province decided to continue it under its own control and brand since 2011.